VivaGreen Launches New Tru Eco Refillable, Eco-Friendly Household Cleaning Range

Irish company VivaGreen Launches New Tru Eco Refillable, Eco-Friendly Household Cleaning Range

Tru Eco, a new range of refillable, eco-friendly laundry and household cleaning products has today (17th August 2020) launched in the Irish market. Developed by an Irish company, VivaGreen, the new range will help keep your house gleaming clean while also protecting you, your family, and the environment.

The Tru Eco range, which is made from plant-based and biodegradable ingredients, and is free from harsh chemicals, includes an All-Purpose Cleaner, Washing-Up Liquid, Non-Bio Laundry Detergent, and Fabric Softener. Tru Eco bottles are made from 100 percent recycled plastic, and they are reusable, recyclable, and refillable.

Reducing its carbon footprint as low as possible, Tru Eco offers a refill solution, which creates a circular economy product and closes the loop on plastic waste. By refilling, people can reduce their environmental footprint, minimise plastic waste as well as lowering carbon emissions.

VivaGreen plans to roll out refill bottle stations nationwide in the coming months. Dublin-based eco-shop, reuzi, now offers the first Tru Eco refill bottle station, where people can bring their empty bottles to refill.

Russell Walsh, Joint Managing Director, VivaGreen says, “Our new Tru Eco range is for people who are mindful about the environmental and health impacts of cleaning products, and who are seeking a safer and kinder way to clean their homes. By buying our products, consumers are supporting a local, eco-friendly Irish business, and reducing their plastic waste footprint, and environmental impact as well as lowering carbon emissions.” 

VivaGreen has developed the Tru Eco range with an Irish-based, environmental consultant, Dr Anne Marie Mahon, to ensure sustainable practices using naturally-derived and biodegradable ingredients were central to product development. The products are guaranteed Irish, vegan-friendly, cruelty-free, and septic tank safe.

Mr. Walsh added, “Our priority has always been to develop an eco-friendly cleaning range at an affordable price without compromising on quality.”

VivaGreen is also working with Wicklow-based Irish wood and design manufacturer, Bear Creation, to create bespoke Tru Eco refill station units made from Irish wood. The Tru Eco refill stations will be rolled out in stores nationwide in the coming months. VivaGreen has been working with Bear Creation since 2017 to manufacture its free-standing display units in retail stores.  

The collaboration between these two Irish companies, where sustainability is at the heart of what they do, demonstrates like-minded businesses working together to deliver sustainable solutions. Bear Creation is committed to upholding sustainability and integrity throughout its design and manufacturing process using responsibly sourced or recycled wood at every opportunity, and they are plastic-free.  

The Tru Eco range is available in SuperValu nationwide. For more information visit www.vivagreen.ie

Tru Eco Washing-Up Liquid, Fabric Softener, Non-Bio Detergent and All-Purpose Cleaner - a new range of eco-friendly, refillable laundry and household cleaning products made in Ireland by Irish company, VivaGreen.