Broadcaster Anna Daly Helps VivaGreen Launch New Tru Eco Personal Care Products
Anna Daly Helps VivaGreen Launch New Tru Eco Personal Care Products
Irish company VivaGreen, an award-winning world leader in the development of environmentally friendly products, has launched a new line of personal care products today (Tuesday, 18th April 2023) in Dublin with the help of Irish broadcaster and entrepreneur Anna Daly.
VivaGreen has extended its existing Tru Eco range of eco-friendly laundry and household cleaners for the first time with a new personal care range that meets the needs of conscious consumers seeking gentler solutions for their skin and hair and the environment.
Speaking on the launch of the new products, Russell Walsh Co-Founder of VivaGreen said: "We are thrilled to have Anna Daly joining us in launching our new eco-friendly personal care line. As a fellow Guaranteed Irish member with a strong commitment to sustainability, Anna’s involvement perfectly aligns with our values. We believe that Anna’s support will help us spread the word about the importance of choosing sustainable products and encourage others to make more environmentally conscious choices."
The Tru Eco personal care range consists of a body wash, a hand wash, and a shampoo that offers a refreshing natural citrus scent, made entirely from plant-based and biodegradable ingredients and free from harmful chemicals and colourants. Each bottle is made from 100% recycled plastic which is recyclable and refillable, creating a circular economy range.
The products are gentle on the skin and hair while providing nourishing benefits making them suitable for all skin and hair types, including dry and sensitive skin.
“I am delighted to be part of the launch of VivaGreen’s new personal care products,” said Anna Daly, who owns Little Bliss an ethical lifestyle brand for adults and kids. “As an entrepreneur and a mother, I am passionate about sustainability and I am pleased to see that VivaGreen’s Tru Eco range is made using natural, biodegradable ingredients that are gentle on the skin and hair. It is reassuring to know that these products are both environmentally friendly and safe for my family. I am proud to partner with a company that shares my values and is dedicated to making a positive impact on our environment.”
The Tru Eco personal care products were developed with VivaGreen’s lead researcher, Dr Anne Marie Mahon, a marine biologist, ecologist, and environmental scientist. The products have been tested and passed the Cosmetic Product Safety Assessment to ensure that they are effective and meet the company’s high standards.
As consumers become increasingly aware of the environmental impact of their choices, VivaGreen is dedicated to offering effective and eco-friendly products that are also affordable compared to similar products on the market.
Walsh said: "We are committed to playing our part in protecting the planet by offering eco-friendly personal care products. Our new range not only provides a high-quality personal care experience, but it is also affordable compared to other similar products and safe for our customers. By choosing our products, our customers can feel good about making a positive impact on the environment while taking care of themselves.”
VivaGreen’s Tru Eco products are available in select SuperValu stores and the new personal care range is available in eco-shops nationwide. Tru Eco refill stations are available in eco-shops around the country and SuperValu stores in Dublin, Cork, Waterford, Wicklow, Kilkenny, and Donegal.
To learn more about the range and to find a refill station near you please visit, vivagreen.ie.
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About VivaGreen
VivaGreen is an award-winning Irish company located in Deansgrange Business Park, Co Dublin that was founded in 1998 by brothers Russell Walsh and Garrett Walsh. It is a knowledge-based company driven by the founders’ engineering backgrounds with a focus on bringing fresh, innovative products made from sustainable resources to the marketplace. VivaGreen is a world leader in researching and developing biodegradable, chemical-free, plastic-free, and recycled products. The company is committed to producing environmentally friendly products of the highest quality. VivaGreen, a Guaranteed Irish member, offers its Tru Eco range of Refillable, Eco-Friendly Household Cleaning products and its newly launched Tru Eco Personal Care line; SnackSax Paper Sandwich Bags; DeOdour Chemical Free; MossOff® Chemical-Free; GreenSax Compostable Bags; GreenStake Biodegradable Stakes; and ReMade refuse sacks made from Irish plastic waste. For more information please visit, vivagreen.ie
Full Product Descriptions:
Hand Wash:
VivaGreen’s Tru Eco Hand Wash is a gentle, sulphate-free hand wash that creates a rich foam quickly and helps to nourish and moisturise hands, all while providing a refreshing citrus fragrance. Formulated with organic sweet almond oil, which is rich in Vitamin E and known for its antioxidant and anti-inflammatory properties, Tru Eco Hand Wash is kind to all skin types, including dry and sensitive skin. Available in 500ml at a RRP of €5.30Body Wash:
VivaGreen’s Tru Eco Body Wash is a sulphate-free wash that is enriched with organic almond oil, known for its nourishing Vitamin E and gentle properties on all skin types. Tru Eco Body Wash contains antioxidants and anti-inflammatory properties that help create a rich lather for washing your body, all while being kind and nourishing to your skin. This natural body wash also has a refreshing citrus fragrance making it perfect for a relaxing soak in the bath. Suitable for all skin types, including dry and sensitive skin. Available in 500ml at a RRP of €5.15Shampoo:
VivaGreen’s Tru Eco Shampoo is a sulphate-free shampoo with nourishes hair and moisturises dry scalps with organic sweet almond oil, which is rich in Vitamin E and known for its antioxidant and anti-inflammatory properties. Tru Eco Shampoo is gentle and kind to both skin and hair and its refreshing grapefruit and natural citrus fragrance will leave you feeling energised for the day ahead or refreshed after a long day. Suitable for all hair types and safe for dry and sensitive scalps. Available in 500ml at a RRP of €5.30
